How Much Does A Super Bowl Commercial Cost
Each year, football fans and regular Super Bowl watchers are curious to ask “how much does a Super Bowl commercial cost?” The number of dollars advertisers invest seems to keep rising, as it cost millions of dollars for companies to shoot and produce the commercial, aside from buying a time slot from the network. The best way to make that guess is by studying the past prices that companies have paid to run ads. Also, paying attention to network executives during the summer can often answer this question.
Super Bowl Commercial Cost | Super Bowl LIX
After Super Bowl 58 commanded a record $7 million value for 30-seconds, FOX announced this will be the minimum buy in for SB59 as well. Having nearly sold out in September last time, the demand is as strong as ever thanks to record audiences tuning in. Being the last Super Bowl that FOX will host until 2029, there's no doubt they are taking full advantage of the commercial cost for SBLIX.
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Most Expensive Super Bowl Commercials Of All Time
There is a reason that companies pay so much to get the time slot for a Super Bowl commercial as there are millions upon millions of eyes on them. In addition to paying for just the time slot, these companies put tons of money into their commercials that could be double or triple the price of the cost of the slot. With that, there are going to be opportunities for you to bet on Super Bowl 59 commercials as well. Right here are some of the most expensive Super Bowl commercial cost in history.
- (2020) Google Loretta: $16.8 million
- (2020) Amazon “Before Alexa”: $16.8 million
- (2017) 84 Lumber “The Journey Begins”: $16.2 million
- (2017) Ford: Go Further: $16.2 million
- (2014) Chrysler: America’s Important: $16 million
- (2019) Amazon: Nothing Makes The Cut’ $15.6 million
- (2019) Kia: Give It Everything: $15.6 million
- (2013) Samsung: The Next Big Thing: $15.2 million
- (2018) Amazon: Alexa Loses Her Voice: $14.9 million
- (2016) 2016 Toyota: The Longest Chase: $14.4 million
The Average Cost Of A Super Bowl Commercial
The cost of a Super Bowl commercial has varied over the years. Dating back to Super Bowl I in 1967, the cost was $37,500. Fast forward to the year 1995, the average cost broke $1 million as the average cost was $1.1 million at Super Bowl XXIX. The year 2000 marked broke $2 million at $2.2 million for Super Bowl XXXIV. The trend continued as the average price broke $3 million in 2011, $4 million in 2014, and $5 million in 2017. The 2022 Super Bowl saw the highest price yet at an average of $6.5 million.
| Year: | Average Price (30-seconds): |
|---|---|
| 2023 | $7,000,000 |
| 2022 | $6,500,000 |
| 2021 | $5,500,000 |
| 2020 | $5,600,000 |
| 2019 | $5,300,000 |
| 2018 | $5,200,000 |
| 2017 | $5,000,000 |
| 2016 | $4,500,000 |
| 2015 | $4,250,000 |
| 2014 | $4,000,000 |
| 2013 | $3,800,000 |
| 2012 | $3,500,000 |
| 2011 | $3,100,000 |
| 2010 | $2,954,010 |
| 2009 | 2,999,960 |
| 2008 | $2,699,963 |
| 2007 | $2,385,365 |
| 2006 | $2,500,000 |
| 2005 | $2,400,000 |
| 2004 | $2,302,200 |
| Year: | Average Price (30-seconds): |
|---|---|
| 2003 | $2,200,000 |
| 2002 | $2,200,000 |
| 2001 | 2,200,000 |
| 2000 | $2,100,000 |
| 1999 | $1,600,000 |
| 1998 | $1,291,100 |
| 1997 | $1,200,000 |
| 1996 | $1,085,000 |
| 1995 | $1,150,000 |
| 1994 | $900,000 |
| 1993 | $850,000 |
| 1992 | $850,000 |
| 1991 | $800,000 |
| 1990 | $700,400 |
| 1989 | $675,500 |
| 1988 | $645,500 |
| 1987 | $600,000 |
| 1986 | $550,000 |
| 1985 | $525,000 |
| Year: | Average Price (30-seconds): |
|---|---|
| 1984 | $368,200 |
| 1983 | $400,000 |
| 1982 | $324,300 |
| 1981 | $275,000 |
| 1980 | $222,000 |
| 1979 | $185,000 |
| 1978 | $162,300 |
| 1977 | $125,000 |
| 1976 | $110,000 |
| 1975 | $107,000 |
| 1974 | $103,500 |
| 1973 | $88,100 |
| 1972 | $86,100 |
| 1971 | $72,500 |
| 1970 | $78,200 |
| 1969 | $55,000 |
| 1968 | $54,500 |
| 1967 | $37,500 |
The Cost Of Running A Super Bowl Commercial
No matter which network is presenting the Super Bowl (Fox, NBC, or CBS), the cost of running a SB commercial, for the most part, has risen substantially. The price of airing a Super Bowl ad for the 2019 Super Bowl was slated at $5.25 million for just 30 seconds worth of ad space. That breaks down about $175,000 per second. The amount that television networks charge companies hoping to get in front of the Super Bowl audience has increased by about $200,000 each year. This begs the question of whether or not it’s even worth it for companies to pay that amount for such little time on screen.
But, the average number of Americans watching the game amounts to a little over 100 million each year. Not only do Americans watch the Super Bowl Commercial when it’s live, but millions of them also watch sneak peeks before the game starts and re-watch them afterward on various sites that have the top Super Bowl ads. The 2024 Super Bowl commercial cost has yet to be confirmed but it will most certainly be a little more than $5 million. If teams with large fanbases end up making it into the game, that price could grow even more.
The Cost To Produce A Super Bowl Commercial
The cost of a Super Bowl commercial begins with the production which is often lost when factoring in the hefty price tag that companies pay. There are still camera crews, directors, actors, and various other costs that companies have to consider when designing their Super Bowl campaign. Big-name actors come with large price tags. For example, in 2005 Heineken paid Brad Pitt over $4 million to make an appearance in their commercial, and in 2014 Arnold Schwarzenegger was paid $3 million to do a Bud Light ad. In an interview with Money.com, Jon Swallen of Kantar Media told the site that companies can expect to pay between $15 to $20 million in total marketing costs. This not only includes the fee that they have to pay the television network but also factors in all the production costs. When watching a 2025 SBLIX commercial with recognizable celebrities, just remember how much that company had to pay to produce that short Super Bowl Commercial.