Can The Biggest Event In Sports Get Bigger? SB54 Ratings Analysis

• The Super Bowl is the largest event in American sports and American television.
• There are four remaining teams that could go to the Super Bowl.
• Each of these teams brings advantages and disadvantages as far as ratings are concerned.

MIAMI – As we all know, the Super Bowl is the largest event in American sports, and indeed, in television broadcasting.

This is because subcultures have been created around not just the game, but the experience of the game, with people focusing on everything from the halftime show to betting on commercials.

However, the meat of the experience is the two football teams playing and some have argued that the bigger the market a team has, the better the ratings will be for the Super Bowl.

The remaining teams in the playoffs are the San Francisco 49ers, the Green Bay Packers, the Kansas City Chiefs and the Tennessee Titans. Each of these has potential advantages and disadvantages as far as potential viewership could go.

The San Francisco 49ers

The 49ers are in the largest market of the teams that could make it to the Super Bowl. They are quarterbacked by the famously photogenic Jimmy Garroppolo and play an exciting style of football for the most part – while defense tends to be a little boring, the way the 49ers play defense is dynamic and interesting to watch.

The Green Bay Packers

The Packers are one of the most historically significant franchises in the NFL and are a cornerstone of the league. They are quarterbacked by one of the best to ever play the game, a household name in America, Aaron Rodgers, who has appeared everywhere from the show 'Key and Peele' to State Farm commercials. The Packers style of play is a little pedestrian this season from a viewing standpoint, but they have no shortage of players who can make big plays. They also have no shortage of fans around the U.S.

The Kansas City Chiefs

The Chiefs play in a relatively small market but have the most exciting style of play by far. They are led by quarterback Patrick Mahomes, and feature one of the most explosive offensive styles in the league, utilizing the talents of Mahomes as well as Travis Kelce and Tyreek Hill. The Chiefs took large strides in attracting new viewers in 2018, primarily due to acrobatic throws that Mahomes would complete. Mahomes won the NFL MVP last season and NFL fans would likely tune in just to watch him play if nothing else.

The Tennessee Titans

Football is huge in the south, no matter what kind of football it is. Tennessee is a larger market than people think, and is actually, according to TV market size, a little larger of a market than Kansas City.

The big potential drawback to the Titans is that they play very slowly and deliberately, with running back Derrick Henry combining with their elite defense to limit opponents’ time of possession. However, the Titans are an incredible underdog story, and if there’s one thing America loves, it’s an underdog.

Whoever ends up making it to the big game, the Super Bowl is likely to be a hit regardless. Commercials for the game are already selling for around $5 million dollars per 30 seconds, and people are lining up around the block to buy in.