- The Super Bowl is known for its commercials and odds are in for which companies will have their ads run first.
- These advertisements are special because it’s a time when new products are unveiled to the public.
- In 2018, there were almost 52 minutes worth of ads through the game resulting in 86 commercials total.
MIAMI – Commercials and the Super Bowl go hand in hand and the odds are in for the advertisements that will take up air time during the NFL’s biggest event of the year. On average, there is anywhere from 80-100 different ads that are played throughout the game.
According to Statista an internet statistical database, commercials for the Super Bowl bring in over $400 million dollars in revenue. On average, it costs companies $5.24 million for a 30-second spot. Depending on how much companies spent on ads this year and how they want to break up their time will account for the exact number of ads that will air.
Odds On Commercials
Sportsbooks like Bovada have special prop bets currently taking place for which commercial will be the first to air before their competitors and how many will be televised through the duration of the matchup.
When it comes to how many commercials will be played, the odds are very close in number, making it anyone’s guess. The favorable choice being over 92.5 (-125) advertisements to air for SB54 while Under 92.5 commercials total is set at (-115).
Now for beverages, there is that age-old question between Coca Cola and Pepsi. There are two types of people, Coke people or Pepsi people and there is no in-between. Bookmakers have the Pepsi (-130) commercial as the favorite to appear before Coca Cola’s (-110) ad. Gamblers will most likely go with their gut on this and whichever beverage of the two is currently occupying it.
For beer drinkers, the faceoff between Michelob Ultra and Michelob Pure Gold is tied with odds of (-120). This could be due to the fact that both are the same brand. If Michelob really wanted to throw bettors for a loop and get more bang for their buck, they’d combine both of their products into one commercial.
Politically speaking, both President Donald Trump and Democratic nominee Michael Bloomberg purchased 60 seconds of commercial time for the game. It’s not surprising that Trump (-350) is favored to be the first of the two who’s campaign ads will be aired. Bloomberg (+225) is the underdog for his advertisements being viewed before Trump’s regarding the 2020 Presidential Election.
Wagers on plenty of other commercials are listed on various bookmaking websites. These are just a few of the advertisements that football fans can expect to see when watching Super Bowl 54.
The Championship Game between the San Francisco 49ers and the Kansas City Chiefs kicks off on Sunday, February 2 at 6:30 p.m. EST. and will be televised by the FOX network.
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Christina has been writing about all things related to sports and sports betting since 2019. She loves to be well informed about Super Bowl updates occurring in the world of sports betting. This allows for her and her readers to know the best wagers to make and where.